Image to represent the power of branding campaign strategies.

Branding vs. Direct Response Marketing

Branding vs. Direct Response Marketing What is Branding? There is a big difference between branding content versus direct response marketing campaigns.  Both marketing strategies are very useful for attracting a following and increasing engagement but the messages used are completely different.  When we talk about marketing, we tend to discuss the practice as a whole- […]

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Hollywood sign in Los Angelas, CA

The Power of a Star

The Power of a Star Name Talent A name talent on a movie marque can greatly influence how big the distribution channel will be. According to this study conducted by Stephen Follows and Bruce Nash, “Consumers respond to branding, feeling safe to try new things when they come under the banner of an already trusted

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