Engage with Content
How to Engage with your Content
Content Creation that Works
The power of a great message lies in the ability to engage with your audience. The average Facebook user has approximately 338 friends (*). When you engage with your audience, and you find a way to resonate, you will find better results for what you want to do. They say content is King. More so, sharing the content is creating the empire. By getting your audience to share and engage with your posts or ads will give you exposure exponentially.
Let’s say 10 people share your post because the message provoked them to share. If we use our statistic with the average of 330 Facebook followers, you will generate approximately 3300+ views. If you are boosting a post (paid ads) you will be getting a better ROI, as you are increasing your exposure with the power of shared user experience.
In our blog post that discusses creating content branding versus direct response marketing we break down the type of message that you want to convey based on the type of marketing strategy you pursue. In order to best understand the message you want to get across you must first know the style and tone of your message.
When you have crafted your message, created some awesome content, you are now ready to post. If you post to your own news feed (business or personal) you will see the normal engagement you always see. You may get a few more likes, engagement but you will not really understand the potential of your content unless you put some ad dollars and measure the amount you spend to the sales generated. We recommend if you have over 2k+/mo in ad spend, hire professionals to manage your campaigns. Find a trustworthy paid media expert or agency that know every facet to that form of digital marketing. Seal Media’s trusted partners is Adalane Media Group able to help with all paid media needs.
If you use your new crafted message with your snappy new content, you can also create an advertisement. Create mini tests that can perform in specific segments of population, gender, specific interests, etc. and so on.
You will also find that certain subject matter will have a higher probability of being shared. (**)Evoking emotion, useful. infographic, motivational content will all be types of posts to explore.
In other words, you have a better understanding your marketing campaign by creating an ad target your post to various demographic segments that will not ever see your post otherwise. By creating ads, you are creating outreach. Some people may stray away from expensive pricey ads but it doesn’t have to be an expensive to find out what content is engaging. You want to play it smart. In order to play the game, learn how it works. A great book to pickup One million Followers where you can learn more about the art of engaging and provoking viewers to share. But this write up is about content and engaging with your audience that is going to relate to your posts because its on point with your brand. Having a solid campaign to maximize your ROI is really about having a great strategy and not the most amount of money. Knowing your brand and how your brand identifies with you clients.
Create powerful imagery that motivates people and provokes them to hit that like button, chime in on a comment, or better yet, send it to 10 of their friends. Use that imagery, along with insightful messages and look for more ways to engage with your audience. Don’t be afraid to amend your message or change your creative content. It’s more important to see what posts or ads are working and maximizing your exposure.
Anderson Seal is an award-winning filmmaker, video producer, editor, writer and director. A graduate of Cal State University Long Beach, community advocate, father, husband and entrepreneur.