The Power of a Star

A name talent on a movie marque can greatly influence how big the distribution channel will be. According to this study conducted by Stephen Follows and Bruce Nash, “Consumers respond to branding, feeling safe to try new things when they come under the banner of an already trusted brand.” This was an article written about…

Branding vs. Direct Response Marketing

What is Branding Content? There is a big difference between branding content versus direct response marketing.  Both strategies of marketing are very useful for attracting a following but the messages used are completely different.  When talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure the messages and position…

2020 The Year Ahead

What's new with us Filmmaking with Heart The new year is in full bloom and here are some the projects that Seal Media will be taking on this year. It takes a lot of time to get these projects off the ground, some longer than others. But with careful execution, patience and commitment to deliver,…

Billions Illustrated with Rice

There was a viral video that emerged from this TikTok app that has been gaining notoriety. If you do not know what all the TikTok hype is about, simply put, you can view, create and share videos with hit soundtracks. Launched in 2016 by startup ByteDance in China, where it's known as Douyin and currently…