The Power of Podcasts: Why You Should Start a Podcast
Thursday, 03 November 2022
Podcast Popularity and the Reasons to Start a Podcast Although the podcasting space is super popular right now, this hasn’t always been the case. Podcasts became a thing in early 2004 when they were available only on iTunes. They then grew to other podcast hosting platforms and became an attractive way to consume content. Podcasts
- Published in Branding, Content Creation
Unlocking the Power of Content Creation
Wednesday, 07 June 2023
Unlocking the Power of Content Creation: 5 Ways to better utilize your content creation In the vast digital landscape, where attention spans are dwindling and competition is fierce, content creation has emerged as a powerful tool for businesses to capture and engage their audience. Scroll stopping content. Simply churning out generic content is no longer
- Published in Content Creation
The Importance of Storytelling
Wednesday, 05 April 2023
As human beings, we are hardwired for storytelling. We crave stories like we crave food and water. From the time we are young, we are surrounded by stories. Bedtime stories, fairy tales, fables, and legends shape our early experience. This helps us make sense of the world around us. As we grow older, the stories
- Published in Branding, Content Creation, Non-Profit & Orgs
How to Create a Brand Story
Friday, 24 February 2023
What is a brand story? The Birth of a Storyteller Storytelling has become a huge part of my life. Graduating Long Beach State’s film department in 2005, I found myself engulfed in books, theater and film throughout my college career. It was like a tour throughout the history of stories and breaking them down to
- Published in Branding, Content Creation
The Nuts & Bolts of Market Research
Monday, 06 June 2022
It’s not rocket science, just market research In this article, we will explore the ins and outs of market research to help you make an informed decision when building a brand and delivering the right message to the right audience. When approaching video and branding projects, the first thing we always ask is who is
- Published in Content Creation
From Play to Pay
Wednesday, 05 January 2022
From Play to Pay Day: Turning a Hobby into a Career If you enjoy knitting, photography, making art, woodworking, or another creative hobby, it’s not unreasonable to want to turn it into something you can do professionally. Offering up your skills or selling your homemade goods can earn you an income and enhance your quality
- Published in Content Creation
6 Tips to Improve Your Brand Image
Tuesday, 23 November 2021
A strong brand image allows you to demonstrate authority, tell a story, and make customers want to associate themselves with you. Branding is important for your sales, reputation, and the success of your marketing campaigns, both digital and print. There are several ways you can improve your brand image, whether you run a small business
- Published in Content Creation
8- Resources for the Next Social-Entrepreneur
Wednesday, 11 August 2021
A Social-Entrepreneur, you said? Widely used in 90’s, today, the term Social-Entrepreneur has taken on a new global outreach, as need to be sustainable and be ecologically conscious becomes more vital. There may be slight variations to the term, such as Ecopreneur, although the focus is always about positive change- socially, environmentally or both. Putting
- Published in Non-Profit & Orgs
Building a Brand Strategy
Tuesday, 15 June 2021
8 Essential Tips for building a strong brand strategy The Brand. The brand strategy you adopt needs to be well planned and tested before being formulated and optimized as per your set goals. This may sound overwhelming, but don’t stress! Here is a list of Nine essential tips that you should consider for designing your
- Published in Branding
Looking Back on 2020
Wednesday, 30 December 2020
This year started off with a bang. At the start, we were just finishing up a branding video for a local nonprofit in Orange County and new projects on the horizon. Up until 1st Q of 2020, projects and development were on point. We delivered the OC Non- Profit project. It was a comprehensive project,
- Published in Content Creation
Copywriting Vs Imagery
Thursday, 03 December 2020
What is More Important Copy or The Image? When it comes to high volume engagement with your audience, is copywriting more important or image being used? When you see an ad or post that grabs you, is it more about the message, the visual imagery, or both? To really generate views and engagement with your
- Published in Content Creation
Engage with Content
Tuesday, 03 November 2020
How to Engage with your Content Content Creation that Works The power of a great message lies in the ability to engage with your audience. The average Facebook user has approximately 338 friends (*). When you engage with your audience, and you find a way to resonate, you will find better results for what you
- Published in Content Creation
Branding vs. Direct Response Marketing
Friday, 18 September 2020
What is Branding Content? There is a big difference between branding content versus direct response marketing campaigns. Both marketing strategies are very useful for attracting a following and increasing engagement but the messages used are completely different. When we talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure
- Published in Branding, Content Creation
The Magic Hour
Friday, 18 September 2020
Krebs Cycle of Creativity An Exploration of Creativity and Magic There is a great docu-series on Netflix right now called Abstract: The Art of Design. In the 2nd season, ep.2, I ran across this great concept on the areas of Art, Science, Engineering and Design by an American- Israeli MIT design professor, Neri Oxman, explaining
- Published in Art
The Power of a Star
Saturday, 12 September 2020
A name talent on a movie marque can greatly influence how big the distribution channel will be. According to this study conducted by Stephen Follows and Bruce Nash, “Consumers respond to branding, feeling safe to try new things when they come under the banner of an already trusted brand.” This was an article written about
- Published in Film
2020 The Year Ahead
Thursday, 03 September 2020
What’s new with us Filmmaking with Heart The new year is in full bloom and here are some the projects that Seal Media will be taking on this year. It takes a lot of time to get these projects off the ground, some longer than others. But with careful execution, patience and commitment to deliver,
- Published in Company News
Billions Illustrated with Rice
Tuesday, 01 September 2020
There was a viral video that emerged from this TikTok app that has been gaining notoriety. If you do not know what all the TikTok hype is about, simply put, you can view, create and share videos with hit soundtracks. Launched in 2016 by startup ByteDance in China, where it’s known as Douyin and currently
- Published in Content Creation