8 REasons
Why You Can't Ignore the Power of Podcast
Podcast Productions That Moves the Needle
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou
Podcast Production to Connect More
Podcast production services offer one of the most powerful tools for modern brands to build authentic connections with their audience. Unlike traditional advertising, podcasts create space for real conversations, storytelling, and thought leadership—allowing your brand’s voice to resonate on a deeper, more human level. With professional podcast production services, businesses can elevate their credibility, expand their reach, and repurpose episodes into a full content ecosystem. It’s more than just audio—it’s a strategic platform to grow your influence and build lasting relationships with listeners who come back week after week.
Why Podcasts Are the New Power Play for Brands
And why podcast production services are one of the smartest investments you can make right now.
Podcasts aren’t just trending—they’ve become one of the most powerful, intimate forms of media in the digital space.
They’re personal. Portable. And they meet people where they are—commuting, working out, running errands, or just tuning out the noise of the day.
And here’s the thing– When done right, a podcast doesn’t just deliver content.
Here’s why podcasts work:
They’re more human. Your voice becomes the brand. The story becomes the strategy.
🔸 They build trust. Unlike ads or posts, a podcast gives your audience time with you. That’s influence.
🔸 They’re cost-effective. Podcast production is far more accessible than traditional TV or radio—and the reach? Global.
🔸 They scale your voice. Repurpose episodes into video clips, blog posts, reels, or email content.
With podcast production services from Seal Media, you’re not just launching a show—you’re building a platform.
Whether you’re a brand ready to expand your reach, or a founder with a story to share, we’ll help you bring it to life—beautifully, strategically, and authentically.
Because in a world flooded with noise, your voice deserves to be heard.
Know Your Audience
Who Listens to Podcasts?
The number of US adults who listen to podcasts has shot up over the last decade. In 2009, 9% listened but that figure reached more than 20% by 2016! And BBC reports its UK-based programs were downloaded 1 billion times since 2014 which is also an incredible statistic considering how popular these podcasts can be with so many listeners per month.
The stats are off charts! The potential for podcast productions are endless and they’re only going up in popularity. 3% of marketers make podcasts but that number is expected to change soon. With advertisers spending nearly $90 million on ads from these programs last year- which indicates it will soar past 190 billion by 2021!
Why You Can't Ignore the Power of Podcast Production
Take a look at these 8 reasons why podcast are important.
1. Accessibility and Fun
It's a great time to be alive if you enjoy media of all kinds. With so many different outlets and formats, there is something for everyone! You can listen while doing anything - cooking at home, yardwork or school work on-the go without having an internet connection handy. Easily digestible and you can enjoy almost any subject that interests you.
2. Cost of Entry
Podcasts are so versatile you can make them from anywhere! Some people like to record their podcasts in studios and others prefer doing it on their spare bedroom. All that’s needed for this is an internet connection, a mic and if applicable, a decent camera which could be your cell phone.
3. SEO- Increase Website Traffic and Rank Higher on Search Engines
Podcasts provide major SEO benefits. You can add the podcast to your website to have new on page content. Furthermore, make sure that each episode has an automatically generated transcript so you can use more keywords in your content and drive traffic back to the website.
4. More Engagement
Podcasts are a great way to get your name out there, advertise and connect with your audience. Each podcasts are created for a particular audience in mind. Once you find your tribe- and they find you, there is a lot of subjects in common that you and your audience can connect with.
5. No Boundaries
The creative freedom of podcast is what makes them so unique. The hosts read their commercial messages in the tone they would use to discuss current events or interviews, making these advertisements feel less formal than traditional commercials do on radio programs.
6. Brand Building and Visibility
It's no secret that Podcasts are on the rise. With Apple®, Android™ and Amazon Alexa devices now supporting podcasts, there is more opportunity than ever before for your business to get in front of new customers through this medium. The distribution avenues are just beginning and you will be able to brand your company or another brand that wants to pay you to get in front of your audience. Podcasts are a great way for brands and businesses to reach their target audience. The content can be placed on various platforms like Spotify or iTunes, which makes the perfect platforming with your desired consumer base.
7. Become a Thought Leader & Authority in Your Field
Podcasts also set you up for success in highlighting what you know and who knows you. By discussing important aspects within a given industry, you are establishing yourself as a leader in it.
8. Hone Your Target Audience
The beauty industry is a field that has been growing in recent years, but it's not just about making you look good. The tone of voice matters too! For example, Sephora partnered with Girlboss Radio to create an informative podcast on new releases from their brands including #LIPSTORIES - each episode featured one influential woman telling her story so listeners could learn more and get ready for fall fashion trends ahead.
PLEASE NOTE
Do You Have a Marketing Team?
Seal Media is dedicated to delivering content that drives results. We will NOT pursue a content creation campaign without a strategy and marketing plan in place.
We apologize for any inconvenience this may have cause. We don’t just create content, we CONNECT with content. This requires a strategy and brand alignment.
Company Profile
At Seal Media, we don’t just create content — we craft stories that connect. We help brands break through the noise with storytelling that’s authentic, strategic, and unforgettable. Led by award-winning filmmaker Anderson Seal, our team combines creativity with strategy, ensuring your brand is seen, remembered, and chosen. If your brand has a story, we’re here to help you tell it — with impact. Don’t just create content. Connect with content.
Accolades
At Seal Media, we believe in the transformative power of storytelling to create authentic connections between brands and their audiences. We craft stories that don’t just capture attention — they resonate, inspire, and drive action. Our mission is to help brands stand out with storytelling that is clear, authentic, and purpose-driven, ensuring your brand is seen, remembered, and chosen.
At Seal Media, we envision a world where brands are remembered not for their statistics, but for the stories they tell. We believe that in a crowded marketplace, it’s the authentic, human stories that make brands unforgettable. Our vision is to help brands transform their values, experiences, and impact into compelling stories that connect, inspire, and endure.
Authenticity: We believe that real stories create real connections. Our storytelling is always genuine, reflecting the true essence of your brand.
Human Connection: We are driven by a deep commitment to creating meaningful connections between brands and their audiences. Our stories don’t just inform — they resonate, inspire, and build trust.
Excellence in Craft: We are passionate about delivering exceptional creative content, from cinematic videos to strategic brand narratives. Our team brings skill, creativity, and attention to detail to every project.
Strategic Impact: We don’t just create content for the sake of it. Our storytelling is always purpose-driven, designed to achieve your brand’s goals — whether that’s building awareness, driving engagement, or generating leads.
Do You Have a Story to Tell?
Storytelling takes your customers on a journey. Once they can better know your brand and what your brand represents.
People We Work With
