8 REasons

Why You Can't Ignore the Power of Podcast

Using Stories to Connect on a Deeper Level

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Production Services for Today's Demands

In the past few years, podcasts have become an increasingly popular way to consume content. And for good reason – they’re usually shorter than radio shows or music tracks, meaning that people can easily listen to them while they’re commuting or doing other activities. Additionally, podcasts are often more personal and intimate than other forms of media, which can make them more engaging for listeners.

For businesses, podcasts can be a great way to reach new audiences and promote their products or services. They can be used to build brand awareness and credibility, and they can also be used as a form of digital marketing. Podcast production is relatively inexpensive, making it a cost-effective way to reach potential customers versus traditional radio or TV shows. Plus, podcasting can be a great way to connect with customers and create a more personal relationship with them.

The world of Podcasts has been evolving for some time now, but it’s only recently that the phenomenon really took off. A few years ago, if you asked about these outdated radio shows on your phone I would have told you not to pay any attention because they’re just going nowhere fast right? But then celebrities started doing them and people loved listening in their homes or while traveling abroad- so what do we know!?

Know Your Audience

Who Listens to Podcasts?

The number of US adults who listen to podcasts has shot up over the last decade. In 2009, 9% listened but that figure reached more than 20% by 2016! And BBC reports its UK-based programs were downloaded 1 billion times since 2014 which is also an incredible statistic considering how popular these podcasts can be with so many listeners per month.

The stats are off charts! The potential for podcasts are endless and they’re only going up in popularity. 3% of marketers make podcasts but that number is expected to change soon.  With advertisers spending nearly $90 million on ads from these programs last year- which indicates it will soar past 190 billion by 2021!

Why You Can't Ignore the Power of Podcast

Take a look at these 8 reasons why podcast are important.

1. Accessibility and Fun

It's a great time to be alive if you enjoy media of all kinds. With so many different outlets and formats, there is something for everyone! You can listen while doing anything - cooking at home, yardwork or school work on-the go without having an internet connection handy. Easily digestible and you can enjoy almost any subject that interests you.

2. Cost of Entry

Podcasts are so versatile you can make them from anywhere! Some people like to record their podcasts in studios and others prefer doing it on their spare bedroom. All that’s needed for this is an internet connection, a mic and if applicable, a decent camera which could be your cell phone.

3. SEO- Increase Website Traffic and Rank Higher on Search Engines

Podcasts provide major SEO benefits. You can add the podcast to your website to have new on page content. Furthermore, make sure that each episode has an automatically generated transcript so you can use more keywords in your content and drive traffic back to the website.

4. More Engagement

Podcasts are a great way to get your name out there, advertise and connect with your audience. Each podcasts are created for a particular audience in mind. Once you find your tribe- and they find you, there is a lot of subjects in common that you and your audience can connect with.

5. No Boundaries

The creative freedom of podcast is what makes them so unique. The hosts read their commercial messages in the tone they would use to discuss current events or interviews, making these advertisements feel less formal than traditional commercials do on radio programs.

6. Brand Building and Visibility

It's no secret that Podcasts are on the rise. With Apple®, Android™ and Amazon Alexa devices now supporting podcasts, there is more opportunity than ever before for your business to get in front of new customers through this medium. The distribution avenues are just beginning and you will be able to brand your company or another brand that wants to pay you to get in front of your audience. Podcasts are a great way for brands and businesses to reach their target audience. The content can be placed on various platforms like Spotify or iTunes, which makes the perfect platforming with your desired consumer base.

7. Become a Thought Leader & Authority in Your Field

Podcasts also set you up for success in highlighting what you know and who knows you. By discussing important aspects within a given industry, you are establishing yourself as a leader in it.

8. Hone Your Target Audience

The beauty industry is a field that has been growing in recent years, but it's not just about making you look good. The tone of voice matters too! For example, Sephora partnered with Girlboss Radio to create an informative podcast on new releases from their brands including #LIPSTORIES - each episode featured one influential woman telling her story so listeners could learn more and get ready for fall fashion trends ahead.


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Seal Media is dedicated to delivering content that drives results.  We will NOT pursue a content creation campaign without a strategy and marketing plan in place.

We apologize for any inconvenience this may have cause.  We don’t just create content, we CONNECT with content.  This requires a strategy and brand alignment.

Company Profile

Creative video, photo and design focused on the power of connection. By helping our clients understand who their audience is, what problems they can help solve, we build a clear strategy on how to maximize exposure and then create that content with experienced storytellers and filmmakers.


Do You Have a Story to Tell?

Storytelling takes your customers on a journey.  Once they can better know your brand and what your brand represents.

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