Production Services
Podcasts, Vlogs & YouTube Shows
Wouldn't it be nice if all the technical and creative aspects of creating a podcast was already taken care of for you? Well, we got you covered.
of Podcasts
Podcast, Vlogs or YouTube Shows Done For You
In the past few years, podcasts have become an increasingly popular way to consume content. And for good reason - they're usually shorter than radio shows or music tracks, meaning that people can easily listen to them while they're commuting or doing other activities. Additionally, podcasts are often more personal and intimate than other forms of media, which can make them more engaging for listeners.
For businesses, podcasts can be a great way to reach new audiences and promote their products or services. They can be used to build brand awareness and credibility, and they can also be used as a form of digital marketing. Podcast production is relatively inexpensive, making it a cost-effective way to reach potential customers versus traditional radio or TV shows. Plus, podcasting can be a great way to connect with customers and create a more personal relationship with them.
The world of Podcasts has been evolving for some time now, but it's only recently that the phenomenon really took off. A few years ago, if you asked about these outdated radio shows on your phone I would have told you not to pay any attention because they're just going nowhere fast right? But then celebrities started doing them and people loved listening in their homes or while traveling abroad- so what do we know!?
The number of US adults who listen to podcasts has shot up over the last decade. In 2009, 9% listened but that figure reached more than 20% by 2016! And BBC reports its UK-based programs were downloaded 1 billion times since 2014 which is also an incredible statistic considering how popular these podcasts can be with so many listeners per month.
The stats are off charts! The potential for podcasts are endless and they're only going up in popularity. 3% of marketers make podcasts but that number is expected to change soon. With advertisers spending nearly $90 million on ads from these programs last year- which indicates it will soar past 190 billion by 2021!
1. Accessibility and Fun
Podcasts episodes are the most ubiquitous content available. Listeners can enjoy them across all devices and with the popularity of mobile devices, podcasts can be enjoyed pretty much anywhere at any given time. Podcasts have also proven to be fun for listeners and helps build your tribe.
2. Easy to Start a Podcast
Podcasting can be done anywhere and at any time. They are easy to create and what you really need is quality content. Of course, you need an internet connection but you most-like have this already. If you don’t, your local library will have a connection for you to use. Look into a decent mic (we have some recommendations) and you’re good to go. You don’t need high end industry standard recording gear as there are software you can run on your computer to record yourself. Get your content right, record yourself, and you have your podcast. This is how easy it is. Of course, creating a video version of your podcast takes more technical prowess, there are agencies like Seal Media who have “do it for you” services that make it a no-brainer to start.
3. Visibility
With over 383.7 podcast listeners globally, creating your own podcast episodes is a great way to open your business, organization or personal brand to a new audience. They are also a great way to create brand awareness. Apart from your own organic audience, some ways to get new ears on your shows include being a guest on someone else’s podcast, inviting guests to yours, and getting recommendations and mentions from other podcasters who you’ve built trust with over time. Whichever route you choose, a podcast can raise your business stats and help grow your network.
4. Great for SEO
If you do everything well, a business podcast can be great for SEO. An optimized podcast can drive traffic to your website. Going Live can increase more viewers on your social platforms. It can also build credibility for your business that earns you respect from the search engines and from potential customers. To leverage SEO from the power of podcast, ensure each podcast episode you host has an automatically generated transcript. This way, you can throw in keywords into your content that drives you traffic. Connect your podcast to your website and every time you launch another podcast, the new content gets triggered and picked up by the search engines like Google or Bing.
5. Engagement & Storytelling
Podcasts are a great way through which listeners get their daily dose of the world with minimal effort. They don’t need to scroll or watch. Instead, they can carry on with their daily activities as they listen to the great content you are producing. The right podcast will tell a story about a brand or business and the people who enjoy your services or products. You can become a storyteller instead of recanting facts and figures about your business. People will remember a story before they remember some arbitrary fact. The story will resonate with them more than any statistic would. This can lead to increased engagement that can eventually bring in new leads. In a study, 63% of listeners confessed to buying a product because it was mentioned in a podcast that they trust. 71% confessed to visiting the website after listening. So, this makes podcasts a great way to get your name out there and advertise your products and services to an audience willing to take action.
6. Become an Industry Expert
No matter the industry your business belongs, there is always an untapped opportunity in podcasting. Delivering high-quality content that your audience desires positions you as a thought leader and a go-to source for information. Identifying as an expert establishes trust between you and your audience and this makes it easier for them to do business with you. It helps build your K.L.T. If your customers Know, Like & Trust you, they are more likely to purchase from you.
With podcasting, you can make it clear the things you know and how well you know them by talking about them. You can can share stories. You can also show your connections by featuring people who you know. By discussing important aspects of an industry and featuring notable individuals in that space, you are establishing yourself as an authority in your field.
7. Features and Collaboration
Podcasting possibilities are endless. Featuring customers for testimonials and collaborating with fellow podcasters allows you to engage with your audience better by doing something different. It is possible to invite a client to your show and have them discuss problems they faced and how your business helped them solve it. Notable people in the industry can also be featured to talk about important topics in that space.
Your business or organization can collaborate with another podcaster in the industry. This can open your podcast to a readied audience in your niche that you’ve not previously explored. Having them air your podcast or featuring them lets their own audience know about what you are up to.
8. Becomes a Source of Revenue
At a time when businesses need to diversify their income, starting a podcast is an effective way to do this. For organizations like non-profits who rely on donations, placing ads on your shows is indeed a good way to generate more money for the good cause you’re spearheading.
Unlike other advertising mediums, podcast ads are less intrusive. It isn’t a pop-up or a video ad. Instead, it is you the podcaster promoting a product in your natural tone that flows with the rest of your podcast. This gives the promotional material a personal feel that’s different from video ads which viewers are only waiting patiently to skip.
9. Leverage Your Content
As a business, chances are you have a website where you run a blog to engage your audience. A great way to recycle all the content you’ve invested time to create is to turn them into a podcast. Yes, you can do this. Turning blogs and video content in a podcast series or episode is a way to target a new audience with a piece of content that is proven to deliver results.
Content repurposing or leveraging content also saves you time while quickly giving you fresh content for new episodes. Before turning an old piece of content such as a blog into a podcast episode, go through it and make necessary edits to ensure you maintain your flow and tone. You can also take long form podcasts and make small bite sized snippets of the content. Then, post those smaller clips to bring awareness to your podcast. There may be interests in listening to your podcast but might not have time to listen to a full episode. Give them reminders with small snippets of your content.
10. The Audience is There, Attract Their Attention
From social media posts to YouTube videos, users are on the internet for a single purpose – to consume content. What really makes a difference is how this content is consumed and what type of content it is.
With over 300 million podcast listeners, there is a large chunk of people out there that will gracefully consume your content, and these people can end up buying your product once they trust you. Again, the K.LT. marketing principal. A podcast can help you build that trust. All you need to do is create valuable content that your audience loves and continues to come back to you for more.
