This year started off with a bang. At the start, we were just finishing up a branding video for a local nonprofit in Orange County and new projects on the horizon. Up until 1st Q of 2020, projects and development were on point. We delivered the OC Non- Profit project. It was a comprehensive project,…
What is More Important Copy or The Image? When it comes to high volume engagement with your audience, is copywriting more important or image being used? When you see an ad or post that grabs you, is it more about the message, the visual imagery, or both? To really generate views and engagement with your…
How to Engage with your Content Content Creation that Works The power of a great message lies in the ability to engage with your audience. The average Facebook user has approximately 338 friends (*). When you engage with your audience, and you find a way to resonate, you will find better results for what you…
Krebs Cycle of Creativity An Exploration of Creativity and Magic There is a great docu-series on Netflix right now called Abstract: The Art of Design. In the 2nd season, ep.2, I ran across this great concept on the areas of Art, Science, Engineering and Design by an American- Israeli MIT design professor, Neri Oxman, explaining…
A name talent on a movie marque can greatly influence how big the distribution channel will be. According to this study conducted by Stephen Follows and Bruce Nash, “Consumers respond to branding, feeling safe to try new things when they come under the banner of an already trusted brand.” This was an article written about…
What is Branding Content? There is a big difference between branding content versus direct response marketing campaigns. Both marketing strategies are very useful for attracting a following and engagement but the messages used are completely different. When we talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure the…
What's new with us Filmmaking with Heart The new year is in full bloom and here are some the projects that Seal Media will be taking on this year. It takes a lot of time to get these projects off the ground, some longer than others. But with careful execution, patience and commitment to deliver,…
There was a viral video that emerged from this TikTok app that has been gaining notoriety. If you do not know what all the TikTok hype is about, simply put, you can view, create and share videos with hit soundtracks. Launched in 2016 by startup ByteDance in China, where it's known as Douyin and currently…
