Looking Back on 2020

Digital- Content Marketing and video production services we delivered over the year.

This year started off with a bang.  At the start, we were just finishing up a branding video for a local nonprofit in Orange County and new projects on the horizon. Up until 1st Q of 2020, projects and development were on point.  We delivered the OC Non- Profit project.  It was a comprehensive project,…

Copywriting Vs Imagery

Image of clouds and cotton together to create a new context to images.

What is More Important Copy or The Image? When it comes to high volume engagement with your audience, is copywriting more important or image being used?  When you see an ad or post that grabs you, is it more about the message, the visual imagery, or both? To really generate views and engagement with your…

Engage with Content

The power of an image, or the power of the copy, or is it both? Digital marketing strategies to consider.

How to Engage with your Content Content Creation that Works The power of a great message lies in the ability to engage with your audience. The average Facebook user has approximately 338 friends (*). When you engage with your audience, and you find a way to resonate, you will find better results for what you…

The Magic Hour

A diagram to represent the core principals of Krebs Cycle of Creativity An Exploration of Creativity and Magic.

Krebs Cycle of Creativity An Exploration of Creativity and Magic There is a great docu-series on Netflix right now called Abstract: The Art of Design. In the 2nd season, ep.2, I ran across this great concept on the areas of Art, Science, Engineering and Design by an American- Israeli MIT design professor, Neri Oxman, explaining…

Branding vs. Direct Response Marketing

An image that can be used to capture a possible brand identity strategy for digital marketing campaigns.

What is Branding Content? There is a big difference between branding content versus direct response marketing campaigns.  Both marketing strategies are very useful for attracting a following and engagement but the messages used are completely different.  When we talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure the…