8- Resources for the Next Social-Entrepreneur
A Social-Entrepreneur, you said? Widely used in 90’s, today, the term Social-Entrepreneur has taken on a new global outreach, as need to be sustainable and be ecologically conscious becomes more vital. There may be slight variations to the term, such as Ecopreneur, although the focus is always about positive change- socially, environmentally or both. Putting
- Published in Non-Profit & Orgs
Looking Back on 2020
This year started off with a bang. At the start, we were just finishing up a branding video for a local nonprofit in Orange County and new projects on the horizon. Up until 1st Q of 2020, projects and development were on point. We delivered the OC Non- Profit project. It was a comprehensive project,
- Published in Company News
Copywriting Vs Imagery
What is More Important Copy or The Image? When it comes to high volume engagement with your audience, is copywriting more important or image being used? When you see an ad or post that grabs you, is it more about the message, the visual imagery, or both? To really generate views and engagement with your
- Published in Content Creation
Engage with Content
How to Engage with your Content Content Creation that Works The power of a great message lies in the ability to engage with your audience. The average Facebook user has approximately 338 friends (*). When you engage with your audience, and you find a way to resonate, you will find better results for what you
- Published in Content Creation
Branding vs. Direct Response Marketing
What is Branding Content? There is a big difference between branding content versus direct response marketing campaigns. Both marketing strategies are very useful for attracting a following and engagement but the messages used are completely different. When we talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure the
- Published in Content Creation
The Magic Hour
Krebs Cycle of Creativity An Exploration of Creativity and Magic There is a great docu-series on Netflix right now called Abstract: The Art of Design. In the 2nd season, ep.2, I ran across this great concept on the areas of Art, Science, Engineering and Design by an American- Israeli MIT design professor, Neri Oxman, explaining
- Published in Art