The Magic Hour

A diagram to represent the core principals of Krebs Cycle of Creativity An Exploration of Creativity and Magic.

Krebs Cycle of Creativity An Exploration of Creativity and Magic There is a great docu-series on Netflix right now called Abstract: The Art of Design. In the 2nd season, ep.2, I ran across this great concept on the areas of Art, Science, Engineering and Design by an American- Israeli MIT design professor, Neri Oxman, explaining…

Branding vs. Direct Response Marketing

An image that can be used to capture a possible brand identity strategy for digital marketing campaigns.

What is Branding Content? There is a big difference between branding content versus direct response marketing campaigns.  Both marketing strategies are very useful for attracting a following and engagement but the messages used are completely different.  When we talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure the…