What is More Important Copy or The Image? When it comes to high volume engagement with your audience, is copywriting more important or image being used? When you see an ad or post that grabs you, is it more about the message, the visual imagery, or both? To really generate views and engagement with your…
How to Engage with your Content Content Creation that Works The power of a great message lies in the ability to engage with your audience. The average Facebook user has approximately 338 friends (*). When you engage with your audience, and you find a way to resonate, you will find better results for what you…
What is Branding Content? There is a big difference between branding content versus direct response marketing campaigns. Both marketing strategies are very useful for attracting a following and engagement but the messages used are completely different. When we talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure the…
