CONTENT MARKETING SERVICES
Staying Ahead of Your Audience
6 Ways to Increase Your Engagement with Content Marketing
6 Ways to Increase Your Engagement with Content Marketing
Content Marketing is a great way to help make sure brands are connecting and engaging with the RIGHT audience. Ask yourself, "who is that?" Who are you trying to connect with? Rather than just social media marketing, content marketing helps your customers understand your brand, tells them you are listening and conveys that you have solutions to their problems. If your content marketing efforts is successful you have a high probability of securing brand loyalty.
Content marketing is about creating a strategy that helps your company make good decisions that helps your visual identity be more memorable. It's important to be clear and concise in the marketplace. Content marketing is more than just dishing out facts and statistics, it's also about telling your brand's story, what motivates you to do what you do and showing how you you can help your customers.
Based in Orange County, CA, Seal Media's content marketing services helps your brand strategy and how your business is perceived in the market. Creating a certain tone, style and persona that is conveyed to your audience speaks volumes about the professionalism of your business. But it also helps how your business ranks amongst your competitors.
How do you stand out from your competitors? Why would one client choose you over your competitor? Once your brand is established and you have a clear tone of voice within your business, your content strategy will be have more engagement and consistent across all platforms.
This is also effective with internally with your business, with your team. Your objective is to create, curate and deliver engaging content that not only helps your team understand what your business represents but also to the people you want to attract. Create original, on-brand content for your customers and know exactly who you are speaking to.
For example, brands like the LA Philharmonic would have a difficult time marketing to an potential customer that is looking for extreme punk rock music. No matter how hard they try, the people looking for punk rock music will not likely be interested in the next Philharmonic live show. Exceptions do apply. Make sure your brand speaks to your consumers.
You may be asking "what is the difference between content marketing and brand strategy?" When a digital agency sets out to create a content strategy, a discussion about branding comes into the picture. In order for you a content strategy to perform, a brand strategy is integral. Does your business have brand guidelines, tone of voice, logo, color scheme, established fonts? When you have this established, the content marketing efforts are more streamlined, clear and consistent internally and in the market.
You may also be asking yourself "what is the difference between content marketing and digital marketing?" Digital marketing is a catch all phrase used to describe all marketing efforts online. It could be SEO, paid media strategy, social media marketing or web development. Content marketing is a specific discipline that focuses on how your business' visual identity is in the market, what types of content of content you are going to create and where you will be distributing the continent. This is dependent on knowing who you audience is.