Based in Orange County, CA, Seal Media’s content marketing services helps your brand strategy and how your business is perceived in the market.
Creating a certain tone, style and persona that is conveyed to your audience speaks volumes about the professionalism of your business.
How do you stand out from your competitors? Why would one client choose you over your competitor? Once your brand is established and you have a clear tone of voice within your business, your content strategy will be have more engagement and consistent across all platforms.
You may also be asking yourself "what is the difference between content marketing and digital marketing?"
By being consistent in your content strategy, your audience will get to know your brand and helps them feel more comfortable with your brand. Keep in mind the KLT rule. People are more willing to buy from you if they Know, Like & Trust you. Don't just try to sell something but let them know that you care about their needs and desires. If you do it right, you will start to understand the needs, wants and desires of your customers. Most often, this leads to brand loyalty and knowing what your people want even before they do.
The more content you distribute to your audience, the more you will start to know them, and they will know your brand. This is more important than just creating a successful business. A brand establishes trust and loyalty, whereas a business is usually looking to sell their products or services. A brand takes time to build and maintains a sense of structure. In today's market, with so many advertisements seen everywhere you look, it's important to show how much you care about people and listen to their needs.
Providing value is a proven system to increase audience engagement. Your company should stop focusing on all the accolades received in the past or dishing out complex case studies, but provide value but showing people you care. When you provide value to your target audience, it catapults your engagement to the moon but also makes your company stand out from the competition.
How do you know what your customers want? What is different about your company than your competitors? What makes you unique? What are they offering that you don't? Asking questions and listening is your most powerful tool. Ask any woman how important it is to listen and then you will understand this completely. Your company should always know how important listening can be. Do your research so that you can be a better listener. Knowing the answers to these questions and doing your research gets you closer to your goals. You should know exactly what your audience is looking for, at a least trying to know. Increase their attention by increasing your attention. Show them how you have to solution to their problems. The business with the better solutions wins!
A great professional sales coach will tell you how important it is to listen to your customer's needs. That means you might not make a sale today but by taking the time to listen, you're building the trust and focused on helping them succeed. If you are good at sales, you are listening, not selling. Always look to be helpful and support them. By doing this, you will always be in the lead. It's a long-term strategy for the life of your company, a marathon. This concept plays a strong role in increasing customer engagement and proving to them that you are not trying to sell them a product or service, but more so, understand what will help them achieve their goals.
Don't tell your audience what you do, tell them WHY. You don't want to sound so polished and fancy. Tell them how you got involved and how it all started. Tell your story. People would rather hear a story about how you were inspired to start your business rather hearing about facts and figures, like on a brochure. This doesn't mean you should show off your quality work. However, Maya Angelou said, "People will f0rget what you say but will never forget how you made them feel." They will never remember your 2021 quarter statistics, but they will remember a story about a business going bankrupt during the pandemic and how emotional they were overcoming those challenges. Be courageous and expose who you are, your struggles and how determined you were to never give up. Not only will they respect that more, it will have a longer lasting effect than facts and figures.
Connecting with compelling content builds stronger relationships with your audience, fostering trust, loyalty, and long-term engagement.
Social Media Editing Content + Management done for you every single month.
Social Media Content Creation + Management done for you every single month.
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Seal Media is dedicated to delivering content that drives results. We will NOT pursue a content creation campaign without a strategy and marketing plan in place.
We apologize for any inconvenience this may have cause. We don’t just create content, we CONNECT with content. This requires a strategy and brand alignment.
Creative video, photo and design focused on the power of connection. By helping our clients understand who their audience is, what problems they can help solve, we build a clear strategy on how to maximize exposure and then create that content with experienced storytellers and filmmakers.
We believe in the power of storytelling to create meaningful connections between brands and their audience. By combining our expertise in production and storytelling, we help brands elevate their message and stand out in a crowded marketplace.
We understand that statistics alone can’t make a brand memorable, but a powerful story can. Let us help you tell yours.
We not only focus on devivery the very best in creative content, we are also laser focused on what matters most…connecting with human beings.
Storytelling takes your customers on a journey. Once they can better know your brand and what your brand represents.
