Staying Ahead of Your Audience

6 Ways to Increase Your Engagement with Content Marketing

Orange County Content Marketing Services

Connecting Builds Brand Loyalty

Content Marketing is a great way to help make sure brands are connecting and engaging with the RIGHT audience. Ask yourself, "who is that?" Who are you trying to connect with? Rather than just social media marketing, content marketing helps your customers understand your brand, tells them you are listening and conveys that you have solutions to their problems. If your content marketing efforts is successful you have a high probability of securing brand loyalty.

Content marketing is about creating a strategy that helps your company make good decisions that helps your visual identity be more memorable. It's important to be clear and concise in the marketplace. Content marketing is more than just dishing out facts and statistics, it's also about telling your brand's story, what motivates you to do what you do and showing how you you can help your customers.

Stand Out From the Crowd

Based in Orange County, CA, Seal Media's content marketing services helps your brand strategy and how your business is perceived in the market. Creating a certain tone, style and persona that is conveyed to your audience speaks volumes about the professionalism of your business. But it also helps how your business ranks amongst your competitors.

How do you stand out from your competitors? Why would one client choose you over your competitor? Once your brand is established and you have a clear tone of voice within your business, your content strategy will be have more engagement and consistent across all platforms.

This is also effective with internally with your business, with your team. Your objective is to create, curate and deliver engaging content that not only helps your team understand what your business represents but also to the people you want to attract. Create original, on-brand content for your customers and know exactly who you are speaking to.

For example, brands like the LA Philharmonic would have a difficult time marketing to an potential customer that is looking for extreme punk rock music. No matter how hard they try, the people looking for punk rock music will not likely be interested in the next Philharmonic live show. Exceptions do apply. Make sure your brand speaks to your consumers.

So Many Buzz Words Floating Out There

You may be asking "what is the difference between content marketing and brand strategy?" When a digital agency sets out to create a content strategy, a discussion about branding comes into the picture. In order for you a content strategy to perform, a brand strategy is integral. Does your business have brand guidelines, tone of voice, logo, color scheme, established fonts? When you have this established, the content marketing efforts are more streamlined, clear and consistent internally and in the market.

You may also be asking yourself "what is the difference between content marketing and digital marketing?" Digital marketing is a catch all phrase used to describe all marketing efforts online. It could be SEO, paid media strategy, social media marketing or web development. Content marketing is a specific discipline that focuses on how your business' visual identity is in the market, what types of content of content you are going to create and where you will be distributing the continent. This is dependent on knowing who you audience is.

6 Ways Content Marketing Helps a Business Connect to their Audience

1. Be Consistent with Content Creation

By being consistent in your content strategy, your audience will get to know your brand and helps them feel more comfortable with your brand. Keep in mind the KLT rule. People are more willing to buy from you if they Know, Like & Trust you. Don't just try to sell something but let them know that you care about their needs and desires. If you do it right, you will start to understand the needs, wants and desires of your customers. Most often, this leads to brand loyalty and knowing what your people want even before they do.

2. Building a Brand is More Important Than a Business

The more content you distribute to your audience, the more you will start to know them, and they will know your brand. This is more important than just creating a successful business. A brand establishes trust and loyalty, whereas a business is usually looking to sell their products or services. A brand takes time to build and maintains a sense of structure. In today's market, with so many advertisements seen everywhere you look, it's important to show how much you care about people and listen to their needs.

3. Deliver Value

Providing value is a proven system to increase audience engagement. Your company should stop focusing on all the accolades received in the past or dishing out complex case studies, but provide value but showing people you care. When you provide value to your target audience, it catapults your engagement to the moon but also makes your company stand out from the competition.

4. Perform Market Research

How do you know what your customers want? What is different about your company than your competitors? What makes you unique? What are they offering that you don't? Asking questions and listening is your most powerful tool. Ask any woman how important it is to listen and then you will understand this completely. Your company should always know how important listening can be. Do your research so that you can be a better listener. Knowing the answers to these questions and doing your research gets you closer to your goals. You should know exactly what your audience is looking for, at a least trying to know. Increase their attention by increasing your attention. Show them how you have to solution to their problems. The business with the better solutions wins!

5. It's Not a Race, It's a Marathon

A great professional sales coach will tell you how important it is to listen to your customer's needs. That means you might not make a sale today but by taking the time to listen, you're building the trust and focused on helping them succeed. If you are good at sales, you are listening, not selling. Always look to be helpful and support them. By doing this, you will always be in the lead. It's a long-term strategy for the life of your company, a marathon. This concept plays a strong role in increasing customer engagement and proving to them that you are not trying to sell them a product or service, but more so, understand what will help them achieve their goals.

6. Tell Them WHY You Do It

Don't tell your audience what you do, tell them WHY. You don't want to sound so polished and fancy. Tell them how you got involved and how it all started. Tell your story. People would rather hear a story about how you were inspired to start your business rather hearing about facts and figures, like on a brochure. This doesn't mean you should show off your quality work. However, Maya Angelou said, "People will f0rget what you say but will never forget how you made them feel." They will never remember your 2021 quarter statistics, but they will remember a story about a business going bankrupt during the pandemic and how emotional they were overcoming those challenges. Be courageous and expose who you are, your struggles and how determined you were to never give up. Not only will they respect that more, it will have a longer lasting effect than facts and figures.

Great results start with a great team.

Every human wants to be seen, heard and understood.