I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
-Maya Angelou

Podcast Production Services

Using Stories to Connect on a Deeper Level.

Production Services for Today’s Demands

In the past few years, podcasts have become an increasingly popular way to consume content. And for good reason. They are ubiquitous. As a result, people can easily listen to them while they’re commuting or doing other activities. This highlights the importance of podcasts as a convenient media medium. Podcasts are often more personal and intimate. They connect directly to a specific audience. These qualities can make them more engaging for listeners.

For businesses, podcasts can be a great way to reach new audiences and promote their products or services. They can be used to build brand awareness and credibility. They also serve as a form of digital marketing. Podcast production is relatively inexpensive, making it a cost-effective way to reach potential customers versus traditional radio or TV shows. Plus, podcasting can be a great way to connect with customers and create a more personal relationship with them. This underlines the significance of podcasts in digital marketing strategies.

Know Your Audience

Who Listens to Podcasts?

YouTube podcasts boomed in 2025. They became a dominant platform, especially for video podcasts. The platform surpassed 1 billion monthly users. This is an incredible statistic that demonstrates how popular these podcasts can be with so many listeners per month. Podcast’s popularity emphasizes the significance of podcasts in today’s media landscape and is not slowing down.

The stats are off charts! The potential for podcasts are endless and they’re only going up in popularity. Only 3% of marketers focus on podcasts but that number is expected to change soon. Advertisers spent nearly $4-5 Billion on ads in 2025. This spending indicates that it will soar past 10 billion by 2028! The growing advertising investment in podcasts further underscores the importance of podcasts as a crucial media part.

Why You Can’t Ignore the Power of Podcast

Take a look at these 8 reasons why podcast are important.

Accessibility and Fun

It’s a great time to be alive if you enjoy media of all kinds. With so many different outlets and formats, there is something for everyone! You can listen while doing anything: cooking at home, yardwork or school work on-the go without having an internet connection handy. Easily digestible and you can enjoy almost any subject that interests you.

Cost of Entry

Podcasts are so versatile you can make them from anywhere! Some people like to record their podcasts in studios and others prefer doing it on their spare bedroom. All that’s needed for this is an internet connection, a mic and if applicable, a decent camera which could be your cell phone.

SEO- Increase Website Traffic and Rank Higher on Search Engines

Podcasts provide major SEO benefits and be a content creation machine. You can add the podcast to your website to have new on page content. Furthermore, make sure that each episode has an automatically generated transcript so you can use more keywords in your content and drive traffic back to the website.

More Engagement

Podcasts are a great way to get your name out there, advertise and connect with your audience. Each podcasts are created for a particular audience in mind. Once you find your tribe- and they find you, there is a lot of subjects in common that you and your audience can connect with.

No Boundaries

The creative freedom of podcast is what makes them so unique. The hosts read their commercial messages in the tone they would use to discuss current events or interviews, making these advertisements feel less formal than traditional commercials do on radio programs.

Brand Building and Visibility

It’s no secret that Podcasts are on the rise. With Apple®, Android™ and Amazon Alexa devices now supporting podcasts, there is more opportunity than ever before for your business to get in front of new customers through this medium. The distribution avenues are just beginning and you will be able to brand your company to get in front of your audience. Podcasts are a great way for brands and businesses to reach their target audience.

Become a Thought Leader & Authority in Your Field

Podcasts also set you up for success in highlighting what you know and who knows you. By discussing important aspects within a given industry, you are establishing yourself as a leader in it.

Hone Your Target Audience

The beauty industry is a field that has been growing in recent years, but it’s not just about making you look good. The tone of voice matters too! For example, Sephora partnered with Girlboss Radio to create an informative podcast on new releases from their brands including #LIPSTORIES – each episode featured one influential woman telling her story so listeners could learn more and get ready for fall fashion trends ahead.

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Starting Podcast?

Learn how Seal Media can help you develop, produce and distribute your podcast.

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I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

-Maya Angelou