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March 28, 2023

Category: Film

The Power of a Star

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Seal Media
Saturday, 12 September 2020 / Published in Film
Film Noir style image portraying the power of a Hollywood Star.
A name talent on a movie marque can greatly influence how big the distribution channel will be. According to this study conducted by Stephen Follows and Bruce Nash, “Consumers respond to branding, feeling safe to try new things when they come under the banner of an already trusted brand.” This was an article written about
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