What is a brand story? The Birth of a Storyteller Storytelling has become a huge part of my life. Graduating Long Beach State’s film department in 2005, I found myself engulfed in books, theater and film throughout my college career. It was like a tour throughout the history of stories and breaking them down to
8 Essential Tips for building a strong brand strategy The Brand. The brand strategy you adopt needs to be well planned and tested before being formulated and optimized as per your set goals. This may sound overwhelming, but don’t stress! Here is a list of Nine essential tips that you should consider for designing your
What is Branding Content? There is a big difference between branding content versus direct response marketing campaigns. Both marketing strategies are very useful for attracting a following and increasing engagement but the messages used are completely different. When we talk about marketing, we tend to discuss the practice as a whole- “Marketing.” How you structure